Evaluation

Idea

I only had one main idea I never looked into advertising something else. However, I did look into other perfume adverts to give me some ideas on what goes into perfume adverts which gave me the idea to perform a choreographed piece as most of them show how ‘the perfume makes you feel’ and as mine is called ‘Live in colours’ I felt that it needed to be very energetic.

Looking into other perfume adverts helped me because they gave me inspiration on how I could make one and it also showed me what is typical in a perfume advert, for example how it’s mainly women and a lot of effects for example in the Lancôme advert they have ‘raining diamonds’ showing the perfume makes you feel upper-class. With future projects I will look into stuff that is based around what I am doing because, it will help me with my own and how to go about it.

Coming up with one idea wasn’t a very good idea and I was very limited on what I could actually do as I didn’t explore as much as I could of which limited me in making my project and could limit me in my future project. To improve this in the future I will come up with multiple ideas, so I can find what is best to do.

Next time I will come up with multiple ideas and evaluate them by asking what people would like to see in a documentary. Which allows me to consider all my options and find which one I will choose as my final one

Next time I will definitely consider looking into other products to advertise not just sticking with the one main idea as it keeps me very limited and stops me exploring other products.

I believe my product targets my audience well as younger teenage girls are more into perfume and also, after uploading a survey majority of the respondents were under 18.

Research

I researched two print ideas, one more modern and one more vintage. I chose these to see which one would fit better style and graphic wise, I came to the conclusion it would be the more modern one as my perfume is bright and colourful and does not fit the vintage style. I also looked into two visual based adverts, a Miss Dior one and a Lancôme one, both very different yet very similar as both of the main characters are female. However, one is more about love and the other is more about upper class and power.

My research supported my idea because majority of female perfume adverts are about femininity and power. Next time I will research into beauty adverts such as makeup to see how they go about it. For example, Rimmel and Maybelline are very much about power because in some of the adverts the girls are on bikes or in leather jackets giving the impression of ‘attitude’.

Planning

My planning went well as I had the risk assessment, shot list and storyboard filled out. I did have to fill out a release form as I used the dance studio to film so I asked Anette (dance teacher) to sign it as I asked her.
Issues that occurred were that originally I wasn’t dancing I had somebody else however they unfortunately fell very busy and could not make it to the filming, I was unsure what to do and resulted in using myself in the video.

I stuck to my storyboard however had to choreograph it within two days as I had decided to film on the Friday of that week.

I believe that my planning went well, next time I would definitely find other alternative places to film as the dance studio had a very limited background even though it helped make me stand out and get the audience focusing on me and not the background. However, filming it outside may have given the whole video a brighter look rather than just a black curtain in the background.

Production

The location was a great place to film as it was a dance studio so it was the correct environment however, even though the black curtain helped bring the focus more onto me it was very plain and also we were very limited on how far to move the camera due to the surrounding area as we didn’t want to get the doors or the walls or mirrors in the background as it would ruin the shot and would bring the focus away from the actual purpose of the video. The alternatives would be at a park as it would be brighter and then, the whole shot would be a lot brighter and less dull with just a plain background. During filming, the whole shot was out of focus as we didn’t set ‘auto-focus’ on meaning we had to re-shoot the entire thing.

We overcame this by re-shooting and turning auto-focus on, another issue that occurred was that the tripod would keep dropping the camera meaning we had to try tightening the bottom screw and loosen the handles screw, this still did not work so when Faye was filming she had to be very careful on how fast she was moving the camera. Next time I will definitely make sure the camera is set up correctly and us SWEFF to go about this as I will be able to make sure everything is set up properly. I will also make sure the tripod is working properly so it doesn’t just drop halfway through shooting something.

In my future projects I will consider where I will be filming everything, so it gives it more variety and doesn’t get boring and also, so the background isn’t plain.

Next time I will consider my target audience better to see what they would like to see in a visual so then it becomes even more appealing to them and possibly even more people so then it will sell better.